In our next Best Wine Under $20 series, we bring you a true gem! It’s actually under $10 in most places. 90 Plus Cellars has a secret (that’s not so secret) in which they can bring consumers award winning, otherwise very pricy wine, at such a steep discount. The Big Red Blend sure delivers on quality on a budget.
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How 90 Plus Cellars got started:
It all started in the spring of 2009. Armed with a copy of the latest Wine Spectator, founder Kevin Mehra set out on a mission to bring higher quality wine to the market for a better price. He started calling wineries with a history of high ratings to ask if they had wine for sale. Some told him to get lost, but in the end, he found a handful of wineries that liked his concept. The plan was simple: we put their wine behind our label, and sell it for less.
But why would wineries want to do that?
You may recall that the economy wasn’t in the best shape in 2009. Demand for premium and luxury wines had plummeted and inventories were piling up. Rather than discount their wine and erode the value of their brand, we found that wineries were willing to part with a certain percentage of their production for a reduced price.
It was a win/win scenario. Wineries got to sell more wine, and consumers got access to better wine at lower prices.
Big Red Blend Tasting Notes:
Fat aromas of cassis, blackberry and plum with traces of vanilla and cedar. Textured, full-bodied and larger-than-life, you may just have to stretch out your mouth for that first sip!
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