The Cali Red, which Snoop Dogg helped craft, is next in our Best Wine Under $20 series and it’s made by 19 Crimes. Snoop Dogg visited Northern California, where he tasted various wines to determine the perfect red blend of Petite Syrah, Zinfendel, and Merlot to represent California.
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Snoop Dogg fancies himself a wine connoisseur, even though he’s more known for his rap music career, gin and juice, cannabis, and an on-air side kick to Martha Stewart.
“The wine community is just about as good as the cannabis community,” he told CNN Travel on Wednesday. “Because it is always great conversation, peace and good food. It is very social at the end of the day.”
19 Crimes is based out of Australia, but Snoop and 19 Crimes decided to partner up for their first California Red Wine.
“For one, it’s the brand’s first California red, and I was born and raised here so I had to rep the West Coast,” he told the outlet. “19 Crimes represents and celebrates second chances. We all have a past which is part of the journey and builds character. I wouldn’t be who I am without my past, and I appreciate celebrating folks who have reinvented themselves along the way.”